No BS.
Only what works.

Begin the routine with VD by 21st Sept.

The routine

Three simple steps that work.

Cleanse. Hydrate. Protect. Each step has a purpose. Together, they form an effective system designed to target one concern at a time.

Built for your real life

Made for the skin you live in.

Indian heat, Indian air, an Indian day. Not cooler climates, lighter tones, or less commute. Your skin's real conditions, each taken care of.

Heat & humidity
Sweat & sebum
Dust & pollution
Sun & UV Exposure
Screens & Blue-light
Late nights & Stress
Built on science, not trends

No BS. Every ingredient earns its place.

Named and dosed at the % it's proven to work, with science that backs it.

We tested it beyond the marketing claims.

Each claim below is certified or clinically tested by independent third-party labs.*

Non-comedogenic
Certified. Proved to not clog pores
Acne Safe
Third-party certified
Dark-spot reduction
Clinically tested
Brightening
Clinically tested
Broad-spectrum SPF
In-vivo (Human SPF Test) + In-vitro (Lab SPF Test)
All sunscreens
Third-party tested
Non-comedogenic
Certified. Proved to not clog pores
Acne Safe
Third-party certified
Dark-spot reduction
Clinically tested
Brightening
Clinically tested
Broad-spectrum SPF
In-vivo (Human SPF Test) + In-vitro (Lab SPF Test)
All sunscreens
Third-party tested
Non-comedogenic
Certified. Proved to not clog pores
Acne Safe
Third-party certified
Dark-spot reduction
Clinically tested
Brightening
Clinically tested
Broad-spectrum SPF
In-vivo (Human SPF Test) + In-vitro (Lab SPF Test)
All sunscreens
Third-party tested

We own the R&D and the manufacturing, so we ensure the quality, safety and affordability.

Proof, before promise

It worked before it had a name.

White bottles, no brand, no marketing. Real people, in real Indian conditions, with real results.

A founding tester with the routine
Acne Safe
Bhargavi, 21 · College student, Hyderabad

"No ingredient list, no percentages, nothing to Google. I just went by my own skin, and it actually calmed down, breakouts reduced. No hype, IT JUST WORKS."

Founding 200 · #008
Brightening
Keerthana, 27 · Working professional, Chennai

"face wash feels gentle and fresh, and the sunscreen + moisturiser stay light, not greasy. in chennai summer that honestly matters a lot."

Founding 200 · #141
Acne Safe
Daniel, 36 · Business professional, Gurgaon

"Honestly impressed by how simple and effective these are. Especially for an Indian brand. My routine's mostly Korean stuff, but this is the first Indian brand that rivals the imported ones. Could genuinely replace my expensive shelf."

Founding 200 · #060
Brightening
SriLakshmi, 20 · Student, Kakinada

"first time i've actually kept up a routine lol. only 3 steps, nothing complicated, and after 3 weeks my skin looks brighter. mom noticed before i even said anything."

Founding 200 · #138
Acne Safe
Ishant, 18 · Student & club cricketer, Bengaluru

"After cricket practice my face is fully dripping and this wash just COOLS IT DOWN instantly. And the sunscreen doesn't sting my eyes or go white even when I'm sweating the whole match."

Founding 200 · #037
Brightening
Danish, 27 · Skincare enthusiast, Hyderabad

"I read every label, so honestly I wasn't sure when these white bottles were given. My skin's dry and fussy but the wash never left it tight, and by week 3 the difference was hard to argue with."

Founding 200 · #026
Brightening
Manoj, 38 · Working professional, Vizianagaram

"Cleans well without drying my skin out, and the sunscreen doesn't leave any greasy film. Matters a lot in this humidity. Skin just looks smoother now."

Founding 200 · #009
Acne Safe
Heaven Paul, 27 · Teacher, Hyderabad

"After 21 days they just fit into my routine. Skin's clear, hydrated, fresh. Most things leave my face too dry or too oily, especially in summer; these stayed comfortable. And they kept my acne flare-ups down with barely any scarring."

Founding 200 · #059
Vijay Deverakonda, co-founderCO-FOUNDER · VIJAY DEVERAKONDA
Skin in the game, literally

He put his face under every formula.

Not a face rented for a campaign. A co-founder who spent nine months testing and co-building the products. He wanted to create top-of-the-line products, simple to use, made for young Indian skin, at a price anyone can afford, student or salaried. Today it lives on his shelf and in his kit, on every shoot and every trip. He doesn't go anywhere without it.

CO-FOUNDER · VIJAY DEVERAKONDA

The VD Signature Routine

"For the last nine months, I've quietly been building something in skincare, for all of us. It's called Unhype. I didn't want to launch anything that didn't meet my own standard. Products that work, fully backed by science, where I know exactly what's in them and why. Then I met a team that owns their R&D and manufacturing, and they didn't want me to just be the face, they wanted me to co-build it. I tried every single version on my own face. Nine months later, here we are. No BS. Only what works." — Vijay Deverakonda, co-founder
Choose the routine you need
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Begin the routine with VD by 21st Sept.

VD Signature Routine₹1,299 · save ₹198
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