Cleanse. Hydrate. Protect. Each step has a purpose. Together, they form an effective system designed to target one concern at a time.


Indian heat, Indian air, an Indian day. Not cooler climates, lighter tones, or less commute. Your skin's real conditions, each taken care of.
Named and dosed at the % it's proven to work, with science that backs it.
Each claim below is certified or clinically tested by independent third-party labs.*
We own the R&D and the manufacturing, so we ensure the quality, safety and affordability.
White bottles, no brand, no marketing. Real people, in real Indian conditions, with real results.

"No ingredient list, no percentages, nothing to Google. I just went by my own skin, and it actually calmed down, breakouts reduced. No hype, IT JUST WORKS."
Founding 200 · #008"face wash feels gentle and fresh, and the sunscreen + moisturiser stay light, not greasy. in chennai summer that honestly matters a lot."
Founding 200 · #141"Honestly impressed by how simple and effective these are. Especially for an Indian brand. My routine's mostly Korean stuff, but this is the first Indian brand that rivals the imported ones. Could genuinely replace my expensive shelf."
Founding 200 · #060"first time i've actually kept up a routine lol. only 3 steps, nothing complicated, and after 3 weeks my skin looks brighter. mom noticed before i even said anything."
Founding 200 · #138"After cricket practice my face is fully dripping and this wash just COOLS IT DOWN instantly. And the sunscreen doesn't sting my eyes or go white even when I'm sweating the whole match."
Founding 200 · #037"I read every label, so honestly I wasn't sure when these white bottles were given. My skin's dry and fussy but the wash never left it tight, and by week 3 the difference was hard to argue with."
Founding 200 · #026"Cleans well without drying my skin out, and the sunscreen doesn't leave any greasy film. Matters a lot in this humidity. Skin just looks smoother now."
Founding 200 · #009"After 21 days they just fit into my routine. Skin's clear, hydrated, fresh. Most things leave my face too dry or too oily, especially in summer; these stayed comfortable. And they kept my acne flare-ups down with barely any scarring."
Founding 200 · #059
CO-FOUNDER · VIJAY DEVERAKONDANot a face rented for a campaign. A co-founder who spent nine months testing and co-building the products. He wanted to create top-of-the-line products, simple to use, made for young Indian skin, at a price anyone can afford, student or salaried. Today it lives on his shelf and in his kit, on every shoot and every trip. He doesn't go anywhere without it.
"For the last nine months, I've quietly been building something in skincare, for all of us. It's called Unhype. I didn't want to launch anything that didn't meet my own standard. Products that work, fully backed by science, where I know exactly what's in them and why. Then I met a team that owns their R&D and manufacturing, and they didn't want me to just be the face, they wanted me to co-build it. I tried every single version on my own face. Nine months later, here we are. No BS. Only what works." — Vijay Deverakonda, co-founder
Begin the routine with VD by 21st Sept.